Pesi Advert

This was a Mofilm competition entry for Pepsi, it didn't win, but I liked it.

I didn't want to make a video that was just about the spectacle of skateboarding. As anyone who has ever skateboarded [or anything similar] can testify that is a very small part of your day, so set out to describe the passion for something that you love.

I came up with an idea that was about the starting off and the relentless application of trying and trying again. You might not be any good at it but it's the time you love what you do the most and It's the struggle that makes it worth while.